We’re planning to launch a service where we partner with local businesses in India to create and distribute discount coupons offline, using an affiliate marketing approach. We’ll be promoting these coupons through various channels, but won’t be dealing with gift coupons. We’d like to know if we need to secure any specific permissions, such as a publishing license from the Registrar of Newspapers for India or approvals from the RBI. While we understand discount coupons aren’t regulated by the RBI, we’d appreciate your guidance on any relevant legal requirements.
Best Answer
You likely won’t need a publishing license from the Registrar of Newspapers for India as your service focuses on offline distribution of discount coupons, not traditional publications. While the RBI doesn’t regulate discount coupons, you should consult with a legal professional to ensure compliance with consumer protection laws and any local regulations related to advertising and promotional activities.
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