We’ve been running a popular fast food restaurant as a franchisee under the name “Cheeliza”. Now, we’re planning to go independent and operate as “Kirti Foods”. We want to keep the name similar, maybe something like “Cheezilla”. But we’re worried about trademark issues with the original franchisee. What are our options?

Apni Law
Apni Law
Law Forum › Category: Consumer Court › We’ve been running a popular fast food restaurant as a franchisee under the name “Cheeliza”. Now, we’re planning to go independent and operate as “Kirti Foods”. We want to keep the name similar, maybe something like “Cheezilla”. But we’re worried about trademark issues with the original franchisee. What are our options?
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Apni Law Staff asked 9 months ago

We’ve been running a popular fast food restaurant as a franchisee under the name “Cheeliza”. Now, we’re planning to go independent and operate as “Kirti Foods”. We want to keep the name similar, maybe something like “Cheezilla”. But we’re worried about trademark issues with the original franchisee. What are our options?

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Best Answer

Apni Law Staff answered 9 months ago

Using a similar name like “Cheezilla” could infringe on the original franchisee’s trademark rights, even if you’re independent. You can apply for a new trademark for “Kirti Foods” or explore alternative names entirely to avoid any legal disputes.

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